By Jodine McIntyre 
As we move into 2025, it’s time to let go of outdated marketing tactics that aren’t serving us anymore. If you’re still holding on to old-school strategies, it’s time to rethink your approach. The social media landscape is constantly evolving, and so should your marketing strategy.
Here are six social media strategies for 2025 that are working really well right now and will continue to be effective as we move forward.
1: Authenticity and Personality
This is nothing new, but it’s more important than ever in 2025. Social media strategies for 2025 will focus on showing the real, unfiltered you. People want to connect with the person behind the business, not just the brand. Big businesses are already doing this on TikTok and Instagram, engaging with others and letting their personalities shine through.
If you haven’t already, think about how you can bring more of yourself into your content. Share more of your personal life, show what makes you tick, and let your followers get to know you beyond your business side. This builds trust and deepens your connection with your audience.
Instagram and Facebook Stories are great places to show up authentically. Plus, if you work with a team, get everyone involved. Don’t try to take over the social accounts on your own—make your team part of the content mix.
2: Collaboration
Social media strategies for 2025 will heavily focus on collaboration. Instead of competing, think about how you can collaborate with other brands or businesses that share a similar audience. Instagram’s collaboration feature makes this easier than ever. Create your post, invite a collaborator, and once they accept, the post is shared with both your audiences, expanding your reach.
Another great collaboration opportunity? Live video. Instagram now lets you go live with up to three accounts at once, so you can leverage each other’s audiences for a bigger reach.
3: Memes
Memes are still an excellent way to engage your audience in 2025. They’re relatable, funny, and highly shareable. Think about what will make your audience laugh or relate, and create a meme around that. The goal is to make something that will encourage your followers to share it with their own audience, increasing your reach.
If you’re stuck for inspiration, check out popular meme accounts on Instagram or Google for trending meme formats, then tailor it for your audience.
4: Short Vertical Video
Short-form video continues to dominate social media strategies for 2025 – Reels, TikTok, Pinterest Idea Pins, YouTube Shorts… the list goes on. These videos are quick to consume and have a massive impact, making them perfect for engaging new audiences.
If you’re not sure where to start, use online tools like video editors to make sure your content stands out. And if you’re new to creating short-form videos, no worries! You can easily edit videos with free tools, and I’ve got free resources on my site to help you get started with Reels and TikTok.
5: LinkedIn
LinkedIn has completely evolved, and it’s not just for job seekers anymore. It’s now a hub for professionals to share ideas, insights, and have real conversations. If you haven’t visited LinkedIn lately, you might be surprised at how much it’s changed. It’s like “social media for adults” – a place for meaningful engagement and networking.
Make sure your LinkedIn profile is up to date and spend some time exploring what others are sharing. You’ll be surprised by how much value you can gain from this platform.
6: Balance
One of the most important social media strategies for 2025 is finding balance. It’s easy to get sucked into the social media vortex, but remember – there’s more to life than just posting and scrolling.
If you feel like you’re tied to your social accounts, it’s time to step away. Take the weekends off, put your phone away in the evenings, or even remove the apps from your phone and only use them on your desktop.
Another great way to reduce stress is by batching your content. Create your posts in advance (even just two weeks’ worth), so you can focus on engaging with your followers instead of stressing about what to post next.
If you need help with this, check out my Social Media Content Planning Guide for tips on how to streamline your content creation.