How to Increase Instagram Engagement Organically in 2025

If you’re looking to increase Instagram engagement organically (without spending a cent), you’re in the right place. There are several key strategies you can use to grow your engagement. From leveraging video content and carousel posts to using Instagram’s built-in tools and creating shareable content, the possibilities are endless.

Let’s dive into the most effective ways to boost your engagement on Instagram in 2025:

1. Use Video Content

Video is still one of the most effective ways to increase Instagram engagement. Instagram has doubled down on video with features like Reels, Stories, and longer video posts in your feed.

Instagram head Adam Mosseri has been clear: video is the future. After seeing the success of platforms like TikTok and YouTube, Instagram is pushing for more entertaining video content. So, how can you use this to your advantage?

Here’s how you can leverage video:

• Reels: Instagram’s short-form video feature is still one of the best ways to reach new audiences. Use trending audio, captions, and creative content to make your Reels stand out.
• Feed Videos: Post longer videos directly to your feed (up to 60 seconds), sharing tutorials, updates, or behind-the-scenes content.

Video content doesn’t have to be complex or expensive. Even a quick, phone-shot video or animating a static post in Canva can make an impact. If you have existing video content, repurpose it for Instagram to maximise your reach.

2. Leverage Carousel Posts

Carousel posts are one of Instagram’s most powerful features to increase Instagram engagement. Here’s why:

• Multiple chances for engagement: Carousel posts give you up to 10 slides to catch your audience’s attention. The first two slides are especially important – make them count!
• Engagement boosts: Viewers need to swipe to see all the content, and this swipe action counts as engagement. The more people swipe, the higher your post’s engagement.

To create a stunning carousel post, upload multiple photos or use Canva to design a seamless carousel that looks professionally put together.

3. Ask Questions

Engagement starts with a conversation, so ask questions! Simple, easy-to-answer questions work best. Think of “this or that” questions or opinion-based queries that invite a response.

People love to share their thoughts, so try:

• “Which do you prefer: A or B?”
• “What’s your must-have item for X?”

Controversial or trending topics are great ways to spark engagement—but always be prepared to moderate! And remember, if no one answers right away, it’s OK! Engagement grows over time.

4. Create Shareable Content

When your content is shared, your audience is helping grow your reach. That’s why creating shareable content is key to increasing Instagram engagement.

• Quotes: Shareable quotes or industry tips can spread quickly. Use Canva to create eye-catching, branded quote posts.
• Memes: A little humour never hurts! If it aligns with your brand voice, memes can be highly shareable.
• Educational content: Infographics or “how-to” guides are perfect for sharing.

If you’re posting personal photos, consider mixing in a shareable quote or tip alongside them in a carousel post to increase the chances of your content being shared.

5. Use Interactive Story Stickers

Instagram Stories are an incredible tool to increase Instagram engagement. By using interactive stickers in Stories, you can get your followers to take action!

Here are some stickers you should be using every day:

• Polls: Ask for feedback or opinions.
• Quizzes: Test your audience’s knowledge or share fun facts.
• Emoji sliders: A fun way to gauge reactions.
• Questions: Encourage followers to ask you anything.

And don’t forget the mention sticker! Tagging another account in your Story can encourage them to share it with their followers, expanding your reach.

Final Thoughts on Increasing Instagram Engagement

By incorporating these five tactics into your Instagram strategy, you’ll be well on your way to increasing Instagram engagement organically. From video content to shareable posts and interactive stickers, there’s no shortage of ways to keep your audience engaged and excited to interact with your brand.

Let me know in the comments if you’re already using any of these tactics or if you have any questions!